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Sandra Martinez

Regional Marketing Manager en Atrim Global

Sandra Martinez

I hold a bachelor’s degree in Business Administration and have extensive experience in marketing, leading the comprehensive management of brands, products, and teams at companies across various industries, with a strong focus on the construction market. Throughout my career, I have developed a holistic view of business, combining marketing strategy, product and brand management, market analysis, and opportunity development. My experience across various mass-market and semi-mass-market categories has allowed me to understand different types of consumers, channels, and commercial dynamics, transforming that knowledge into strategies aimed at generating value and growth. I am passionate about leading teams and projects that connect market needs with business objectives. I believe in approachable, collaborative, and results-oriented leadership, where autonomy, proactivity, and teamwork are essential for driving new ideas and turning them into concrete actions. My experience in administrative areas complements my profile with strong analytical and organizational skills. I particularly enjoy challenges that require integrating strategy, creativity, product, and business to build relevant brands and generate sustainable results.
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